About Collectively Camberley

Collectively Camberley is a not-for-profit organisation who are funded by and work for over 380 businesses within Camberley Town Centre. Our mission is to make Camberley a destination of choice for shoppers and visitors, as well as a thriving location for residents and businesses alike. We are responsible for large town centre events such as the Collectively Camberley Car Show and the Collectively Camberley Christmas Light Switch On. We also promote the town via social media and our website as well as offering support and services for businesses. Follow us on @LoveCamberley to keep up to date with all things Camberley!

Download the latest BID Business Plan and Financial Summary

Our Key Objectives for 2016 – 2021

STRATEGIC PARTNERSHIP

Structured alliances with key stakeholders and external organisations, to be included in decision-making within Camberley Town Centre, such as planning, licencing, signage / access, parking, alterations to the towns look and feel whilst representing the best interests of the BID businesses.  Private sector focus on increasing additional income through Local Enterprise Partnerships, external sponsorship and increasing voluntary contributions.

MARKETING

Continue to promote Camberley Town Centre as a destination of choice for shoppers and visitors as well as a vibrant location for businesses and residents alike. Deliver an effective marketing plan to highlight Camberley to new visitors and support BID businesses across all sectors. Respond to changing consumer habits and drive footfall and awareness for daytime, evening and night-time economies.

EVENTS

Deliver an effective and creative annual events programme encouraging new visitors to the town and creating promotional opportunities for BID businesses. To facilitate opportunities for new visitors to come to Camberley with the view of becoming a returning customer. 

BUSINESS OPPORTUNITY AND SUPPORT

An enhanced relationship with BID businesses to ensure they are receiving maximum opportunities for growth with the BID. To identify new opportunities, schemes or support for BID businesses of all sectors. Work closely with key BID stakeholders, plus Surrey Chambers, LEPs and external organisations to promote Camberley as a key place to do business within Surrey.

ACCESS AND ATTRACTIVENESS

Continue to reinforce the day and evening, security and safety programme via the CTAC scheme whilst enhancing the relationship with Surrey Heath Police. Further enhance the presentation of our town centre through proactive initiatives such as additional deep street cleaning, signage, street art installations, where needed and based on additional external income being secured.  Support a welcoming town through changes to the Christmas Lights and floral displays.

We see ourselves as objective representatives of the towns private sector business community, working in partnership with our key stakeholders to achieve outcomes, in collaboration, that refine and improve what cannot be achieved alone.

Steve Coburn, Chairman, Collectively Camberley says:

“In a year where all businesses, and in particular the UK’s High Streets, have faced a lot of uncertainties and challenges, it’s been really pleasing to see that Collectively Camberley continues to make a real difference to our Town Centre. I’ve been proud to work with the BID Team and the many volunteers from our town’s vibrant business community to deliver some really exciting initiatives in Camberley.  It’s thanks to this hard work that we’ve been able to achieve so much this year. I look forward to working with you to make next year even better. Thank you for your support.”

For further information about the BID, Collectively Camberley or any of our projects please contact us.

The BID Area

What We’ve Done in 2019/2020…

Marketing

  • Love Camberley Social Media
  • Yearly refresh of Industry Insider Card Offers
  • Small Business Saturday – December 2019
  • Online Little Book of Offers – Spring 2020
  • Spotlight Articles highlighting town centre businesses
  • Best Dressed Business Campaigns
  • Monthly Camberley Farmers’ & Artisan Market
  • Monthly Camberley Vegan Market
  • Heroes Welcome Military discount
  • Virtual Events to support cancelled town centre events (Easter Bunny Hunt, Armed Forces Day & Car Show 2020)
  • Camberley Halloween Haunt – October 2019
  • Camberley Christmas Light Switch On Event – November 2019
  • Find Camberley’s Christmas Reindeer Event – December 2019
  • MonsterHero Safari Hunt – July till September 2020

Business Support

  • Welcome Back Business Packs during town centre re-opening
  • Bollard Covers with welcoming and public health messaged supporting the town centre and its businesses re-opening
  • Free hand sanitiser provided to all busineses
  • Free Clear Face Masks handed out to BID Businesses
  • #SupportLocal Campaign on social media for all businesses during re-opening
  • Eat out to Help out promotion / base for all town centre businesses
  • New Love Camberley Gift Card for entire BID area
  • British Sign Language training for over 50 businesses
  • First Aid at Work Training for over 80 town centre employees

Business Opportunities

  • Free promotional stands at BID events
  • Free leaflet handouts using the BID team at events
  • Camberley Town Centre Business Awards – October 2019
  • 1-2-1 social media and digital marketing training
  • Local marketing support via Love Camberley social media
  • Monthly Camberley Networking Breakfasts / Evenings
  • Sponsorship opportunities at town centre events
  • Free access to Surrey Chambers events and advice
  • Subsidised places for the Projectfive Winter Pimms Networking Event

Access & Attractiveness

  • Camberley Together Against Crime (CTAC) radio scheme
  • Extended floral scheme to BID businesses (on hold for 2020)
  • Christmas Lights Scheme across the town’s streets

Town Centre Partnerships

  • Monthly Town Centre Marketing Meetings
  • Christmas in Camberley Magazine
  • Safe & Inclusive Camberley Project
  • Camberley Town Centre Pubwatch 
  • Free Town Centre Car Parking Campaign
  • Poppy Appeal Campaign
  • Late Night Shopping Campaign
  • High Street Improvement Works Updates
  • Support & sponsorship of other town centre projects