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Barber store launch keeps success in the family

Barber store launch keeps success in the family

Camberley’s latest High Street arrival is a real family affair as award-winning barber store Jacks of London launches with local business talent at the helm.

Camberley’s latest High Street arrival is a real family affair as award-winning barber store Jacks of London launches with local business talent at the helm. The owner and manager of newly opened Jacks of London at 19 High St is Gina Keppler, who hails from Sandhurst and is niece to the company’s Surrey-based owner, Sue Whitehead, and cousin to its Marketing Manager, Emma Lee.

Working for the past four years as Operations Manager for the hugely successful barber chain, Gina decided to show her confidence in the business by investing in the brand’s future and buying her own Jacks of London store right in the heart of Camberley.

The Camberley store, which celebrated its opening with a VIP Christmas party and a weekend of in-salon activity, brings the total number of Jacks of London shops so far to seven, with recent openings at Richmond and Clapham joining Guildford, Wimbledon, Kingston and Southampton.

As outright owner of the store, Gina will have total autonomy when it comes to hiring staff and running and developing the business, but will have the support of the major up-and-coming brand in the barbering world. Founded more than two decades ago, Jacks of London already holds a string of awards for its cutting edge mix of modern and traditional men’s grooming and styling and Gina has plans to add to them.

Gina said: ‘As Operations Manager at Jacks, I’ve been happy reporting to Sue, who is an inspirational businesswoman, for the past four years, but for some time I’ve wanted to get more involved by opening my own store near to my home. Searching for suitable premises, I found the perfect location on Camberley High Street and put it forward as a potential expansion for Jacks. Happily, Sue agreed and now I’m open for business, using all the experience I’ve gained to run my own Jacks of London store and provide a boost to the local economy.’

Gina acknowledges the risk involved in launching any business, but insists the potential rewards are worth it. ‘Jacks is a fantastic brand with a great future,’ she said. ‘I’ve always wanted to run my own business and sometimes you just have to follow your dreams. I know I have the skills to go it alone, and am confident it will be as good for me and my team as it is for Camberley.'

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